Data as a Secret Weapon

Posted on Posted in Blog, Drones & UAVs, Emerging Business Models, Emerging Technologies, News & Research

Data can be a secret weapon when it’s used to challenge assumptions and fundamentally inform the decision-making process. As depicted in the movie Moneyball, player and data analytics (called sabermetrics) can be used to make counter-intuitive, but highly impactful decisions.  Overview Analytics seeks to help clients identify these counter-intuitive insights through data, in order to make more intelligent decisions.


With the advent of smartphones, connected devices, and an estimated 2.5 quintillion bytes of data generated daily, the opportunities for organizations to gain competitive advantage through data are greater than they’ve ever been.

2.5 quntillion bytes

But, as examples like Target Canada’s #SAPfail show, many organizations are drowning in the deluge of databases, devices & analytical tools used in commerce & society today.

So, how do organizations begin to manage the firehose of data, and ideally, harness it. It starts by recognizing that data is only the first level in a four part hierarchy (or iterative

It starts by recognizing that data is only the first level in a four part hierarchy (or iterative workflow).

Data is raw and often needs cleaning and various transformations before it can be useful. Information, the next level up, is semi-structured and provides limited utility but a basic sense of what the data is saying. Knowledge & Wisdom are yet higher levels of organization where information is used to create models & maps, and then applied in the real world. In this way, Overview Analytics helps clients make wise decisions using their data to create new maps & models, and insights.

Overview Analytics is focused on helping others capitalize upon this hierarchy.

By helping to drive new insights from existing data, but also capturing powerful new data from places never before imagined.  With the cost of imagery & data from commercial satellites and Unmanned Aerial Vehicles (UAVs/’drones’) following a Moore’s Law type of cost profile, new applications in a variety of industries such as precision agriculture & change detection have become considerably more feasible. These new technologies & apps will give farm, property, and asset managers powerful new tools to see their operations from above and through different lenses.

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Overview Analytics aims to help clients take advantage of these new perspectives. As Frost & Sullivan stated in a December 2015 review of the space,

“Drones-as-a-Service (DaaS) will flourish because many businesses will demand the capabilities of UAS but will not want to make the time, capital and personnel investments required to maintain an in-house drone operations. “DaaS” companies are striving to provide customers with advanced technical capabilities and information processing to differentiate themselves from their competition.”


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